Having a properly managed Google AdWords campaign requires social proofing. This is especially important when it comes to optimizing a landing page or driving traffic to a site. Integrating social media with an AdWords campaign can be done with just a few tweaks to your activities.
Create synergy between ads and social activity
If the landing page contains targeted keywords promoting a particular item, integrate the phrases into the social media activities. In your social media, the key phrases should be used in messaging. Focusing on the keywords will ultimately improve the performance of the campaign.
Set up a Google + Page
Before launching a campaign, increasing the number of followers across the account can improve results. A higher number of followers will increase the visibility of your ads. This is especially helpful if you decide to integrate local extensions into your ads. This will improve the visibility of your ads.
Lead discussions on your topic
One of the most important steps to improving performance of social media campaign is to focus on the subject in updates. For example, you can educate your followers or provide quality content to give people a reason to pay attention to your posts. Your content can pique the interest of followers and motivate them to follow through in their search activities.
Geo-targeting improves return on investment
If you have a brick and mortar location, consider geo-targeting more aggressively. If you are going to optimize landing pages using locations, then your updates should include their keywords as well. These keywords will improve the quality of traffic driven to your site or landing page. If your ads are about getting a person to visit a physical location, then all channels should incorporate these locations.
Use AdWords across all channels in headlines
Seeing that a brand has a presence across multiple platforms will improve the brand’s credibility in the eyes of the consumer. Your headlines in your posts and ads can match. This improves chances of the ad being displayed in organic searches.
Defining the goals is the first step to integrating the social media with AdWords. It is essential to have a focused message, offer or topic. This makes it easier to coordinate activities across all channels. Social media and Google AdWords can be integrated using these practices. These practices increase the return on the investment when leveraged properly. People often use tools like a landing page optimizer for accomplishing goals like increasing conversion rates to increase their engagement.
